With a background in industrial design and interactive technology, I specialize in creating customer-centric experiences that bridge the digital and physical worlds.
Specialties
UX Design
Creating digital experiences that address business goals, technology capabilities, and user needs.
Information architecture
Content strategy
User and task flows
Wireframes and prototypes
Design Research
Qualitative and quantitative research experience across all phases of design.
Usability testing
Contextual inquiry
Concept validation
A/B testing
Digital Strategy
Defining requirements and formulating a strategic approach to address business challenges in the digital sphere.
Journey mapping
Comparative/competitive analysis
Service blueprints
Strategic roadmaps
Design Workshops
Curated workshops based on design thinking principles.
Lessons and activities for research, ideation, prototyping, and testing
Certified Design Sprint Master