ABB Optical Group Site Redesign

Project Overview

The ABB Optical Group is the leading distributor of optical products in the United States and nearly two-thirds of eye care professionals use ABB for contact lenses, ophthalmic lenses, and more. For this assignment, ABB had several disparate websites for different parts of their business that they wanted to unify into one cohesive, responsive website.

My Role

For this project, I performed content inventories and analyzed the findings from stakeholder interviews to create a site map and wireframes for a new, unified site. I also remained involved throughout the design and development phases to ensure we delivered on the original vision.

Work Samples

Below you will find samples of the site map, wireframes, and creative for the responsive site.